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Join CBSACNY to ... Bulletproof Your Career

Posted By Administrator, Thursday, September 14, 2017

Join CBSACNY to … Bulletproof Your Career                                                          

           
                                                                                                                                                                                                                                                             David Prince (CBS '03)
                                                                                                                                                                                                                                                             Marketing Committee Co-Chair

In 2009, I was in between jobs in media & advertising. Over the previous 5 years, I had planned several Marketing events for the Club and attended many more. I knew well the positive ROI in committing to plan and attend events was clearly beneficial for new insights and to deepen relationships with alumni and speakers. After some procrastination and some job leads fizzled out, I plunged into staging an event on social media marketing. The topic was a blind spot for me at the time, and I enlisted a star moderator who heads social agency Renegade, and 3 perfect panelists on the subject … I plucked one from Whole Foods after seeing her featured in AdWeek; another was a willing Columbia alumnus in charge of social marketing at American Express; a 3rd came from E.L.F. cosmetics, who emerged on an all-in endorsement from our moderator. We found a sponsoring law firm, snappy visuals, and ample space & budget for 250 attendees.              
                                                                                         
“Build it and they will come”, I thought. But, two weeks before the event, registration was really light. I feared crickets in a near empty room, disgruntled panelists, embarrassed moderator, etc. I decided to flood my social media channels, and promote the event to everyone I knew - work contacts, friends, and all the people I had been networking with … even the ones who snubbed me or didn’t return emails and phone calls.

Magically, the event ended up selling out. How’s that for social media marketing? There was a buzz, the moderator was energized, the panelists delivered genuine perspectives and insight that led to much Q&A, chatter afterward and, of course, tweeting. I met a few attendees and kept in touch with one of the panelists I had just met. Within 3 weeks of the event, 3 of the people I invited offered me immediate positions, and all were out of the blue. I accepted one at NPR and worked there for 7 years.

This is one example, but surely not the only one of how planning events and leaning into CBSACNY can elevate your profile and reinvigorate your career.

Tags:  Alumni  Careers  Membership 

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